CORE Services
Future Makers provides both strategic advisory and implementation support across football, sponsorship, and development ecosystems. Our services are designed to build sustainable, investable clubs while delivering measurable impact to corporate partners and CSI departments.
Club Strengthening
We professionalize clubs through systems and execution discipline.
- Club operating model design (structure + roles)
- SOP development and training
- Matchday operations systems
- Compliance and reporting frameworks
- Performance management systems
Commercial Strategy & Sponsor Readiness
We build commercial strategies that diversify revenue and increase investability
- Commercial strategy
- Sponsorship inventory design and valuation
- Sponsorship pitch decks and proposals
- Fan engagement + membership monetization
- Matchday revenue optimization
- Merchandising and licensing strategy
- Sales pipeline development and sponsor reporting
Sponsorship Strategy & Activation
We design and manage sponsorship programmes that deliver brand value and measurable outcomes.
- Sponsor recruitment and negotiations
- Activation strategy and programme design
- End-to-end implementation
- ROI measurement and impact reporting
- Storytelling, media, and stakeholder communications
Community Activation & Pathways
We build integrated football and community sport ecosystems that scale.
- Ecosystem blueprint design
- Stakeholder alignment and governance facilitation
- Programme roll-out and operational management
- Monitoring and evaluation frameworks
Sustainability & ESG Integration
We align sport with ESG priorities and environmental resilience.
- ESG and sustainability integration
- Green event planning and operations
- SDG-aligned sponsorship packaging
- Environmental stakeholder engagement
- Climate-smart programme design
Supporting services
To strengthen implementation and ensure measurable value for clubs and sponsors, Future Makers also provides the following supporting services:
Club Readiness Audit
(Governance, Operations & Commercial)
Outcome: A clear roadmap to professionalism and investment readiness.
We conduct structured readiness audits to assess club capability and identify operational, governance, commercial and sponsorship gaps. This diagnostic service provides a clear roadmap for professionalization and investment readiness.
Includes:
- governance and compliance assessment
- operating model and SOP readiness assessment
- matchday operations readiness review
- sponsorship inventory and commercial readiness review
- stakeholder and risk analysis
- prioritized improvement plan and implementation roadmap
Monitoring & Evaluation
(M&E) Frameworks
Outcome: Programmes that are measurable, reportable, and scalable.
We design and implement M&E systems to track delivery performance, participant outcomes, and ecosystem impact. This ensures programmes are measurable, reportable, and scalable across communities and stakeholder partners.
Includes:
- baseline and indicator design
- data collection tools and dashboards
- verification systems and reporting templates
- monthly/quarterly performance review
- outcome measurement and learning insights
Sponsor Reporting Packs (Quarterly / Annual)
Outcome: Increased sponsor confidence, renewals, and ESG reporting value.
We develop structured, evidence-based sponsor reporting packs that demonstrate value, impact outcomes and partner return. These reports support sponsor renewals and enable CSI/ESG departments to include sport investment in sustainability reporting.
Includes:
- activation summary and delivery evidence
- participation and beneficiary metrics
- ESG/SDG alignment (where applicable)
- visibility and engagement results
- impact narratives and case studies
- partner recommendations and next-phase roadmap